diamonds +DIAMOND SEARCH

There are by far the most sought after element in all of jewellery. Why?

Diamonds symbolize such elusive objects such as stars. They are extremely resilient. They symbolize the everlasting love and longevity of matrimony. Also, they are sparkly. Who doesn't like sparkly?

Expensive? You bet. We're often reminded of the Bride Price system. It's almost as if the price of the diamond represents the sacrifice of several cows to the brides family in days of old. We would never suggest how much you should spend. It is all relative to your personal priorities and where you are in life. Newly-weds often shoulder the most debt. They are usually young and have a long time to pay it off. This is offset by the inflationary power of future wages. Older folks often have money set aside for such a treat. We love seeing the look of joy on our client's faces when they walk out of Ferguson's Jewellery with a great family heirloom.

This great video by George Zaidmann shows us how diamonds are cut:

 
 

Internet Diamonds

Are you considering buying your Diamond on the net? We will still be happy to sell you the ring setting. Your diamond can be set for an extra fee. What happens if chipping damage of the diamond occurs? Ethically and morally the jeweler should reimburse you. Buyer beware! Legally it is generally not the responsibility of the jeweller. Jewelers may or may not carry the insurance to cover this expense. Ask them. It is much safer to buy diamonds directly from the jeweller who is also selling you the ring. You will feel safer even if this turns out to be more expensive. Many will decide to go the Internet route anyway. It may be prudent to insure your diamonds before a jeweler works on them.

There are several serious hazards when buying online diamonds. This can be a problem for the jeweler setting these stones. Many diamonds are "enhanced artificially" to increase their shine, fire, and color. Most of the time this must be disclosed on the certificate. This is not always the case. Some diamonds are "whitened" by using water or acid soluble films. The process is similar to the magnesium fluoride coating on camera lenses. Other diamonds are HPHT(high pressure, heat treated). Brownish or yellowish heavily included stones can be made to appear white. They are almost free of inclusions. It is important to be made aware of radiation treatments. Radiation can drastically increase the vividness of a colored diamond like a Blue, Yellow, or Pink. These diamond treatments are very difficult to detect. They are considered fraudulent unless the treatment is disclosed.

 
 
 
 

WholeSale

What really is wholesale? We can read the definition in the websters dictionary. "Wholesale is the sale of products often in large quantities to retailers or other merchants." Are you a retailer or a merchant? Most likely not. So is it possible for the average consumer to buy wholesale goods? Not by this definition at all. The company you are buying from has to make a profit to stay in business. We may find something less expensive at one establishment than another. It is very likely that they have sacrificed some profit to gain you as a client. The term "wholesale to the public" may be a bit deceitful. Many shops continue to use the term to remain competitive